David Williams

The way I see it, people either have a passion for their family, or they don’t.

If we have a family, then it is our responsibility to take care of them. This includes knowing how to do this when “what if” happens. I did not set out to help people invest in their future while taking care of possible risks along the way. But I have always been driven to make a difference in other people’s lives.

Years ago with a young family at home to provide for, I was greatly impacted by a senior certified financial planner. I experienced his compassion, comfort, and connection as he asked me the hard “what if” questions. His ability to connect and help me understand allowed me to say, “THIS is what I want to do to make a difference in this world. To first care and then educate to make a real impact.”

25 years later, I’ve kept this commitment by asking the questions needed for honest conversations. Questions that educate and give you the tools to make great decisions for yourself about your future.

Quality Financial Planning, insurance, and risk planning are about so much more than investing. They’re about peace of mind.

Peace of mind to enjoy all the moments in making memories today.

With this comes my commitment to giving back to the industry. Weekly, together with another industry-expert, we educate young financial planners the way my mentor did me. Our foundation: how to build an evolving career through real person-to-person connection.

This approach creates relationships we’re invested in. People we’re invested in. People who believe in the honest power of relationships in achieving their defined success.

Plain and simple, I’m not here to talk about great products or solutions. I’m here to listen. If you want to enjoy life’s moments more fully, I want to hear why. Connect with me at david@apexfc.com.

David is registered through Belay Wealth Inc. as a mutual fund representative.